

Unveiling Our Passion and Purpose: Discover the Story Behind Our Journey
We are an Investment Holding Company committed to providing financial services that empower ordinary Africans to achieve sustainable financial freedom. We have fourteen (14) subsidiaries across eight African countries offering services in investment and commercial banking, asset management and other financial products, including pension schemes and fintech solutions. Our head office is located in Liberia with other subsidiaries in, Ghana, Rwanda, Tanzania, Uganda, Malawi, South Africa, and Kenya.
Our Mission
To empower African businesses to attain financial security and independence by providing adequate financial products and developing a last-mile solution for our customers.
Our Vision
To develop an inclusive investment system that meets the unique financial needs of individuals and businesses, empowering them to achieve sustainable financial freedom
Our Values
Our core values are summarized as ``SPIRITS.`` S-SERVICE | P-PROFFESSIONALISM | I-INTEGRITY | R-RESPECT | I- INNOVATION | T-TEAM WORK | S-SUSTAINABILITY

SERVICE
We are service-minded and customer-oriented companies committed to providing quality experience to our clients. This also includes supporting our community and partners.

PROFESSIONALISM
We uphold internationally accepted standards, assemble the best minds to deliver quality service with integrity.

INTEGRITY
We work with everyone regardless of their race, ethnicity, religion or sexual orientation. We ensure our portfolio companies and or partners accord everyone the same opportunity in doing business with them.

RESPECT
We demonstrate high regard for clients, one another, partners, and regulatory obligations. We believe in the importance of all stakeholders; and value the ideas and beliefs of co-workers by treating all with dignity and value.

INNOVATION
We conceive, develop, deliver, and scale new products, services, processes, and business models for customers which help define your organization’s priorities, how employees should go about solving problems, and your expectations for their performance.

TEAMWORK
Our employees have unique gifts, talents, and skills. When we bring them to the table and share them for a common purpose, it gives the companies a real competitive advantage, leading to greater work efficiencies and productivity, increased innovation, higher employee morale and improved retention.

SUSTAINABILITY
Our Company actively monitors its societal and environmental impacts. The goal is to profit and provide excellent customer service while contributing to the wellbeing of local communities and nature.
Our Business Model

For The Masses
Relentlessly providing access to credit, savings, insurance products and payment solutions, promoting financial inclusion for all.

For Our Employees
Enhancing employees' professional growth by creating a thriving environment that allows staff to reach their highest potential by benefiting from leading technology, corporate training, and skills development.

For Our Investors
Efficient, effective, and strategic utilization of every investment received to ensure profitable returns on investments.
How we penetrate unparalleled markets.
Our company aims to increase our financial market share by implementing innovative strategies, leveraging emerging technologies, maintaining a customer-centric approach, and fostering strategic partnerships.

Risk Management
Unparalleled risk management, coupled with strategic and effective deployment of capital to yield excellent returns to shareholders.

Employee Growth and Development
Emphasize continuous employee development to optimize productivity.

Harnessing Our Technology to Scale
Strategic operations management in unison with sound use of technology to guarantee great productivity, impact, and profit.

Acquisitions Using Innovative Marketing Strategies
Market share acquisition through innovative market penetration strategies that exponentially increase impact and deliver above the projected profit.
TEAMWORK
We collaborate with all relevant stakeholders to ensure the actualization of our vision of providing sustainable banking solutions to all stakeholders.
EXCELLENCE
Commitment to excellence in all our engagements.
MARKET FOCUS
We have a holistic focus on each country of the continents as a unique market. We develop unique strategies for the transformation of the banking sector. We uphold creativity in aligning strategy with customers’ needs.
ACCESSIBILITY
Commitment to swift access to savings and loans for all and sundry.